NADA Show 2026 – Recap
The National Automobile Dealers Association (NADA) Show 2026 in Las Vegas brought together thousands of dealers, technology providers, and automotive leaders to discuss the future of retail automotive. The Jazel team was on the ground speaking with dealers, meeting with clients, and exploring the trends shaping dealership marketing and website strategy. We asked our team […]
Intro to Demand Generation Marketing
If you’re a dealership looking to sell more cars, service more vehicles, and build long-term customer loyalty, you already understand one core truth: People don’t buy the moment they see an ad. They research. They compare. They ask others. They wait for the right moment. That’s where Demand Generation Marketing comes in, and why it’s […]
How AI is Changing Search
Search has always been about helping people find answers. But how those answers are delivered, and where people go to get them, is evolving faster than ever. AI is no longer just supporting search engines behind the scenes – it’s becoming the starting point. Tools like ChatGPT and Gemini are reshaping how consumers explore ideas, […]
How Do I Optimize My Website for ChatGPT?
Search is changing fast. Alongside Google’s familiar results, more people are getting answers from AI assistants like ChatGPT. That shift creates a new kind of visibility goal: not just ranking in blue links, but becoming a trusted source that AI systems choose to reference. At Jazel, we think of this as GEO, or Generative Engine […]
New Custom Annotations in Google Search Console
Google has officially introduced Custom Annotations for use in Google Search Console. This long-awaited feature brings new clarity to performance reporting. For marketers, business owners, and SEO professionals, this update is more than just a convenience. It’s a powerful step toward understanding how real-world actions impact your search visibility. What Are Custom Annotations? Custom Annotations […]
Importance of Website UX and Technical SEO
When Google launched its “Perspective” algorithm update, most attention went to user intent and content quality. But beneath the surface, this update also introduced powerful new technical ranking factors, especially those tied to mobile experience, Core Web Vitals, navigation clarity, and structured data. For businesses large and small, this means your website’s design, performance, and […]
Why Your Google Business Profile Matters More Than Ever
Google’s “Perspective” algorithm update has quietly updated the rules of online visibility, and for small businesses, it’s a massive opportunity. While much of the attention around this update has focused on user intent and content quality, one of the biggest winners has been small businesses with real local expertise. For the first time, Google’s ranking […]
Google’s “Perspective” Update: What It Means for Your Website
In September, Google rolled out one of its most impactful algorithm updates in recent years, codenamed “Perspective.” This update goes far beyond keyword optimization or backlinks. It redefines what it means to deliver value online, focusing instead on user intent, content authenticity, and engagement satisfaction. A New Era of Intent-Driven Search The Perspective update introduces […]
The Power of Omnichannel Marketing for Car Dealerships
Omnichannel marketing is a holistic approach that integrates multiple customer touchpoints such as websites, social media, in-store visits, and email into a seamless and consistent experience. For car dealerships, adopting omnichannel marketing creates a more cohesive and enjoyable buying journey, meeting customers where they are and guiding them effectively through the purchasing process. Here’s how […]
The Role Of CRM Systems In Modern Car Dealerships
Customer Relationship Management (CRM) systems have become essential tools for modern car dealerships, helping streamline operations, improve customer service, and ultimately boost sales. As the auto industry becomes increasingly digital, a CRM system provides the organizational structure needed to manage leads, track interactions, and nurture customer relationships throughout the buying process. Here are some of […]